Hamburgueria do Bairro
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Portugal / 2017
Open in 2012, Hamburgueria do Bairro was one of the first branches of top-quality burgers in Lisboa.
Today, with 11 restaurants across the city, located in emblematic neighborhoods, HB became one of the food chains most cherished by the residents (and tourists).
Photos by Joana Soares
"Bairro" means neighborhood in Portuguese, and our first task was to encapsulate what means "ser do bairro" for the locals.
By combining illustration and emotional copywriting, we created a simple yet meaningful brand speech, one that all Lisboetas can relate to.
O bairro é parte de quem sou e eu sou parte do que ele é.
É onde me sinto em casa, mesmo quando já lá não moro.
É onde nada muda, mesmo quando tudo fica diferente.
É onde ainda nos surpreende saberem o nosso nome.
